Website Builder now supports full ecommerce sites

Thanks to a recent Website Builder upgrade, you can now create an entire ecommerce store without any specialist coding or design skills.

The barriers to entry have been dismantled. This is your opportunity to launch your first ecommerce store.

Related article: One Website Builder, two hours, and no coding skills. SWe gave one of our least technical team members two hours to build an entire website. Here's how she went.

Everything an ecommerce store needs

Website Builder makes everything easy. Want to edit text? Just click and type. New image? Drag and drop it into place.

But it takes a bit more than images and text to run an ecommerce store. Website Builder delivers the complex features you need - like stock management and product specifications - without making things difficult.

Product data

If you're selling clothes then you need to organise things by cut, colour and size. Art prints might come with different frames, and drinks in six or twelve packs. Whatever you're selling, you can categorise and describe your products however you need.

Start by defining whatever product data or variations you want - SKUs, sizes, colours, countries of origin, or anything else - and then your website visitors can use filter options while they browse your store. The flexibility is fantastic.

Pricing and payments

There's more to pricing than just deciding what each product costs. Website Builder lets you operate in different currencies, manage discounts, and let customers calculate shipping costs. It has tax management tools, too, so you can keep the ATO happy.

Then there's the all-important business of getting paid. Website Builder lets you connect to your choice from more than 40 payment gateways, Accept credit cards, common online options like PayPal and Stripe, or let customers pay from digital wallets.

Store and stock management

It's not just about the public store. Website Builder now includes a lot of back office functionality as well. Monitor and process orders, track stock levels, and automatically produce invoices, all from within Website Builder.

Other new Website Builder features for any website

Ecommerce is the biggest new feature in our refurbished Website Builder, but there's much more to help your new store - or any other website - shine online.

Search optimisation

SEO (search engine optimisation) is crucial for any website to be found by potential visitors. On-page SEO and other SEO basics are much easier when Website Builder lets you do things like:

• Edit page metadata
• Create custom meta HTML tags
• Set alt text for images
• Create friendly URLs
• Manage robots.txt and sitemap files

Website templates - hundreds of site designs to choose from

New templates, and lot's of 'em. There are hundreds of options in the template library. Find a site design tailored for anything from education to travel. Once you've picked, add pages and make any changes you want. These designs are good to go, or ready to customise. You're in charge.

However you go about it, your brand will be front and centre.

Social media integration

If your store is on Facebook, Instagram, Pinterest, X, or if you just want to let people share your content to their own channels, Website Builder has the widget for you.

Drag and drop the widget, let it know what content you want to pull in from social media, and your integration is done.

Start building today

If you’ve been thinking about getting into ecommerce but thought it would be too hard and too technical to get started, it’s time to prove yourself wrong. You can get started with Website Builder today and see how easy it is to set up a new store.