Even in "the cloud", Australia-based servers matter

One of the many good things about Web Hosting is that you can choose from providers around the world. Big name hyperscale providers have servers all over the globe, but going bigger isn’t always better. In fact, if you’re based in Australia and have customers in Australia, the choice gets a lot easier.

The #1 reason to stay local is speed

Distance massively affects response rate, which is the time it takes for a request on a website to be completed. To put it another way, it’s the number of seconds people spend waiting for your website to load.

For example, users in Melbourne will be able to enjoy faster load times when a site’s server is in Sydney (about 870 kilometres away) than when it is in San Francisco (over 12,640 kilometres). This extra distance can make a huge difference in load time, and therefore in sales, brand reputation and SEO ranking.

Customers have grown more impatient over the years. Today, over 40% of internet users reportedly abandon a site if it takes longer than three seconds to load. When it comes to SEO Google rewards faster load times with higher visibility in search results.

So if Aussies are your primary target audience, it’s wisest to stick to a hosting provider with a data centre in Australia.

But location is not everything. You must also find a hosting provider that is reliable, and prioritises speed, security and support.

Reason #2: Data residency and overseas law

Did you know that your choice of web host changes which countries' laws apply to your data? Data residency refers to the geographical location of an organisation’s data, or more simply, where the server that data sits in is located and the laws that apply to it as a result. And to understand these laws, you first need to know where the server that hosts your data is located.

Our servers are hosted in a data centre in Sydney, simplifying your data residency situation.

More to look for when comparing Aussie web hosting

MyHost’s servers are based in Sydney, ensuring that our Web Hosting plans allow you to connect with your Aussie customers more smoothly.

As well as location, hardware differs between providers. Our servers are ultrafast, thanks to high-quality hardware like NVMe (nonvolatile memory express) storage, which contributes to data crunching and response times that are fast enough even for enterprise needs.

And if you didn’t already know, we’re now also officially an .au accredited domain registrar, further proving our commitment to our local Australian customers.

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Service and support

Our Support Team gets great feedback from our customers. No matter what plan you’re on, we provide expert assistance 24/7. We believe that our customer service quality sets us apart from our competitors and helps us build long-term relationships.

Our support team is mostly in Auckland, close to the AET time zone, and responds in a matter of minutes, not days. We have a 96% satisfaction rate—a key reason our local customer base keeps growing—and you can always see our latest stats on our homepage.

The power of hosting locally

Hosting your servers here in Australia matters a big deal. Whether it’s load speed, data sovereignty, or reliable customer service, local hosting has a great impact. If your audience is based in Australia, then your servers should be too.

If you know you want to stay local, you can get started with our Web Hosting today.